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2025

MIAMI SWIM WEEK®

The world’s premier Swim & Resortwear event returns to Miami Beach from May 28 to June 1

Welcome!

 The Official Miami Swim Week®The Shows the premier platform for swimwear and resort wear, stands as the largest and most influential event of its kind in the world. Committed to spotlighting Miami’s creative pulse and global fashion business, Miami Swim Week® showcases cutting-edge swim and resort wear collections while driving the industry forward. By creating a space for top designers, emerging brands, and international buyers, the event fuels the growth of the swimwear and resort wear market. Through collaborations, industry advocacy, and strategic showcasing in key global markets, Miami Swim Week continues to elevate Miami’s reputation as a global fashion hub, shaping the future of fashion on an international scale.

Miami Swim Week plays a transformative role in shaping the swimwear and resort wear industry, offering a crucial platform for emerging brands, Latin-Caribbean designers, Black-owned brands, and established names  Sports Illustrated, Oh Polly, Cuphe, Nicole Miller, Maaji and Honey Birdette. 

Our Vision

We believe passionately in the power of innovative ideas, and socially conscious businesses to change attitudes, lives and, ultimately, the world as we strive to grow our business with the same honesty and integrity..

Our Mission

We are dedicated to environmental improvements that foster a sustainable future in fashion and lead to social and economical improvements in the communities where we do business. We are committed to and inspire others to do the same by building creative and diverse teams.

Miami Swim Week® as a platform

The premier yearly event on the global fashion and lifestyle calendar, MSWS, is a celebrated platform for designers and brands to exhibit their creations in the domains of swimwear, resort wear, and beauty industries. It serves as a springboard for both up-and-coming and well-established designers from across the globe, fostering business expansion and fostering collaborative prospects..

Miami Swim Week® - The Shows Official Venue Mondrian South Beach Miami Baia Beach Club Miami

 

Miami Swim Week® 2025 Finds Exciting New Home at The Mondrian South Beach.

Miami Swim Week® is proud to announce its new official venue for the 2025 season: the iconic Mondrian South Beach Hotel. Set against the stunning backdrop of Biscayne Bay, this luxurious waterfront location will host state-of-the-art runway shows built over the hotel’s legendary pool deck, creating an unforgettable fashion experience.
Top designers from around the world will debut their latest swim and resort collections in a picture-perfect setting, merging high fashion with breathtaking Miami views.
While The Mondrian will serve as the central hub for runway presentations, guests can expect a full schedule of satellite events and exclusive experiences happening across Miami Beach and the surrounding city during the week.

Miami Swim Week® – The Shows 2025 Is Bigger, Better & Bolder With Over Twenty Satellite Locations All Around Miami Beach.

Miami Swim Week® – The Shows 2025, The Swim & Resort Wear event, returns to Miami Beach May 28 – June 1, 2025, at the Mondrian South Beach. The largest festival of its kind in the world will feature over 50 events spanning 20+ satellite locations and a star-studded lineup of over 150 national and international designers, models, and celebrities. With a focus on giving back to the community, the organization is also introducing a new initiative: Miami Swim Week Cares, a movement redefining the intersection of fashion, sustainability, and social impact. 

What to Look Forward to at Miami Swim Week 2025? Runway Shows Wellness Activations Gifting Suites Panel Discussions Influencer Dinners Beauty Lounges Product Launches Retail Showrooms Designer Interviews Buyer Receptions Fashion Presentations After-Parties

Runway Shows

Runway Shows

Miami Swim Week® 2025 will showcase more than 60 exciting runway shows this season, taking place from May 28 to June 1 across South Beach.

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Swim Fit - Wellness

Swim Fit - Wellness

As part of the event’s growing wellness initiative, the Swim Fit program will feature a series of wellness and fitness activations from May 29 through June 1, promoting health, mindfulness, and movement.Gifting suites will be available to a curated VIP guest list provided by official Miami Swim Week® brand partners—offering exclusive access to premium products.

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Gifting

Gifting

Gifting suites will be available to a curated VIP guest list provided by official Miami Swim Week® brand partners—offering exclusive access to premium products..

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Splash Pop up

Splash Pop up

Splash, an exciting designer marketplace event happening on May 29 during Miami Swim Week® 2025. Featuring over 20 emerging fashion and beauty brands, this curated shopping experience is open to the public and celebrates creativity, discovery, and community engagement.

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Panel Discussions - Next Impact

Panel Discussions - Next Impact

On May 29, the Next Impact panel series will return to The Bass Museum, hosting thought leaders for discussions on AI in fashion, sustainability, wellness, and modern branding strategies.

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Influencer Dinners

Influencer Dinners

This year’s Swim Week will also include a range of influencer and content creator lounges, as well as curated receptions designed to drive engagement within the global fashion and creator community.

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Conscious Beauty Lounge

Conscious Beauty Lounge

Multiple conscious beauty lounges will offer complimentary product experiences and promote wellness-driven self-care routines in a luxurious setting.

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 Product Launches

Product Launches

Attendees can also expect a wave of innovative brand launches from both emerging and established fashion and beauty labels.

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Retail Showrooms

Retail Showrooms

Dedicated retail showrooms will be open to buyers and media throughout the week, providing a closer look at the season’s hottest collections.

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Designer Interviews

Designer Interviews

Media Days for Miami Swim Week® are scheduled for May 28 and May 29, where designers will be available for interviews and press engagements.

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Buyer Receptions

Buyer Receptions

A designer and buyer reception, hosted by the Hammock Show, will bring together key industry stakeholders in a chic networking setting.

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After-Parties

After-Parties

And of course, no Swim Week would be complete without nightlife—several official after-parties are planned across multiple venues in Miami, keeping the energy going well after the runways.

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Get Involved!

Explore how you can become part of Miami Swim Week, whether you're a fashion or beauty brand. Enhance your brand's visibility in key markets across the United States, Latin-Caribbean, and Europe, while gaining the opportunity to join the region’s dynamic creative community at the Miami Swim Week Hub. Expand your global reach and connect with influential industry leaders in one of the world's most vibrant fashion scenes.

Fashion Shows

Designers have the unique opportunity to showcase their collections across multiple prestigious events, including Miami Swim Week, New York Fashion Week, and Art Basel - Miami. These platforms offer unparalleled exposure to global audiences, industry professionals, and potential buyers, allowing designers to elevate their brand visibility and influence within the fashion world.

Trade Shows

Brands have the opportunity to showcase their collections at the Hammock Trade Show during Miami Swim Week, attracting both U.S. and international buyers. These trade shows are an excellent platform to launch your brand, build awareness, and prepare for wholesale distribution in the U.S. market, offering a direct pathway to connect with key industry decision-makers and expand your global reach

Marketing Hub

Backstage is Miami Swim Week's dedicated platform designed for designers, brands, agencies, media, models, and creatives to drive unprecedented marketing growth and engagement. It serves as a year-round hub that supports promotion and brand visibility beyond the runway, fostering one-on-one connections that are uniquely tailored to Miami Swim Week. Backstage offers exclusive features to elevate brand exposure, providing tools that are essential for success during the shows and throughout the year.

Experiential Events/Pop ups

We prioritize brand visibility and work to create opportunities that enhance brand awareness and drive sales. Through uniquely curated pop-ups and experiential events, we provide platforms that help brands engage directly with their target audience. The Splash event at Miami Swim Week is one such opportunity, offering brands the chance to network with consumers and industry professionals, fostering connections that promote sales and long-term brand growth.

Miami Swim Week® —The Shows will host an In-Person Model Casting Call for “Faces of Elle Swimwear” on Thursday, April 17th, at 10 am in Miami 👠

Register to attend - link in bio ⬆️

#MiamiSwimWeekShows #MiamiSwimWeek #MSWS
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Get ready to see @elsa.fairy_dresses magical collection at Miami Swim Week Shows 2025! 💫💕

@elsa.fairy_dresses is a couture brand creating show-stopping evening gowns for red carpet, runways, and pageants, known for their dramatic silhouettes, intricate details, and ethereal elegance. Featured in L`Officiel, ELLE, and Harper`s Bazaar, the brand blends fairy-tale fantasy with modern glamour, captivating fashion weeks and global stages alike ✨

Let the summer magic begin! 🌴 Get your tickets to #MSWS now and join us May 28 - June 1!

#MiamiSwimWeek #MSWS #MiamiSwimWeekShows
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